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The CMO's Strategic Agenda Benchmark Report

By : IBM Corp.

Published Date: Oct 17, 2006

Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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Customer Marketing and Retention Through the Mobile Phone

By : Precision Dialogue

Published Date: Oct 12, 2006

Download this presentation to understand the benefits of executing a mobile marketing campaign, and the best practices for mobile campaign optimization.
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Chinese Search Engine Engagement

By : Enquiro Research

Published Date: Jan 09, 2008

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Mobile Marketing Guide: Using Handsets to Drive Sales

By : Precision Dialogue

Published Date: Sep 15, 2006

The mobile marketing channel offers direct access to consumers, instant and measurable market feedback, ongoing relationships with customers, and the ability to tap impulse buying. Mobile phones offer more powerful targeting, interactivity and personalization capabilities than the Internet.
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Real Time Information Delivery To Any Location Worldwide

By : Clickatell

Published Date: May 20, 2008

To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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The First Step in a Successful Mobile Banking Strategy

By : Clickatell

Published Date: Dec 19, 2007

This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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