Whitepapers - DMNews
Search the Library
 
Home >

Emerging Marketing

>

Instant Messaging Marketing


Results 1 - 8 of 8 matches Sort Results By : Published Date | Title | Company name
Common Short Codes: The Time Is Now for Mobile Marketing and Outreach
By : Neustar Published Date: Aug 17, 2009
Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "third screen" in most people’s lives and one that they are rarely without. For hundreds of millions of people in the developing world, the cell phone represents the "only screen" in their lives and makes these new audiences easily and individually reachable for the first time. Today, cell phones represent the most personal and intimate way to communicate with individuals.
Download Now
Neustar
The Short Code Marketing Opportunity
By : Neustar Published Date: Aug 17, 2009
The Biden announcement over texting is a highly visible example of short code marketing—marketing messages sent over text message through a Common Short Code (CSC), or short code. A short code is essentially an abbreviated phone number used for text (SMS) and multimedia (MMS) messaging. Today, short codes are used not just for marketing vice presidential candidates but for marketing TV shows, cars, soda, deodorant and dozens of other goods and services.
Download Now
Neustar
The Surest Path to Social Publishing
By : Acquia Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Download Now
Acquia
5 Biggest Blunders to Avoid with Enterprise Collaboration
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
Download Now
Social Text
The Mobile Advertising Opportunity: 10 Times Better Results than Online
By : AdMob Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Download Now
AdMob
Mastering New Challenges in Text Analytics
By : SPSS, Inc. Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Download Now
SPSS, Inc.
Customer Centric Messaging - What You Need To Know
By : Clickatell Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Download Now
Clickatell
Future Trends in Interactive Marketing (and the Future is Now)
By : Response Media Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Download Now
Response Media
 
Results 1 - 8 of 8 matches Sort Results By : Published Date | Title | Company name
Home >

Emerging Marketing

>

Instant Messaging Marketing

<< Start < Previous 1 Next > End >>

More Emerging Marketing Topics
Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
Instant Messaging Marketing
Enter your email below:

RELATED TOPICS
Ad Serving
54 Documents
Banner Advertising
6 Documents
Behavioral Marketing
11 Documents
Branding
53 Documents
Emerging Marketing
141 Documents
Graphical/CPM
3 Documents
Podcast Marketing
19 Documents
Rich Media
24 Documents
Social Networking
82 Documents
Viral Marketing
34 Documents

Search the Library
White Papers powered by
   Instant Messaging Marketing buyers guide
   Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions