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Mastering New Challenges in Text Analytics

By : SPSS, Inc.

Published Date: Apr 25, 2008

This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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Customer Centric Messaging - What You Need To Know

By : Clickatell

Published Date: May 07, 2008

In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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SMS or Die: What Email Marketers Need To Know About Text Message Campaigning

By : PKWARE

Published Date: Sep 17, 2007

Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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Future Trends in Interactive Marketing (and the Future is Now)

By : Response Media

Published Date: Oct 01, 2006

Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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