Email Marketing

Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth

Published Date: May 27, 2009

Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
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Published Date: May 19, 2009

While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
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Recessionary Marketing: Automation Makes It Click

By : Silverpop Engage B2B

Published Date: May 19, 2009

Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Hosted CRM - Comparison Guide

By : Tippit CRM

Published Date: May 18, 2009

Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
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How to Overcome Marketing Operations Challenges

By : Unica Corporation

Published Date: May 15, 2009

Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!
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Getting Marketing Online with Digital Editions

Published Date: May 04, 2009

Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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4 Reasons You Need a B2B Specific Email Solution

By : Pardot

Published Date: Apr 29, 2009

B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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ConocoPhillips: Electronic News You Can Use

Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too

Published Date: Apr 27, 2009

ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns

Published Date: Apr 27, 2009

In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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By : DATAbuddy

Published Date: Apr 27, 2009

Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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Email Marketing Goes Social

Published Date: Mar 23, 2009

While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen

Published Date: Mar 23, 2009

This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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Spam: What Consumers Really Think

Published Date: Mar 23, 2009

Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
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Seven Email Marketing Refreshes

By : Bronto

Published Date: Mar 10, 2009

Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
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Engaging Your Subscribers Using Interactive Media in Email

By : Bronto

Published Date: Mar 10, 2009

When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
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Creating an Email Marketing Plan

By : Bronto

Published Date: Mar 10, 2009

Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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ThinData's Marketer's Guide to Successful Email Delivery

By : ThinData Inc.

Published Date: Jan 29, 2009

ThinData’s Marketer’s Guide to Successful Email Delivery helps marketers increase the likelihood that email messages reach targeted audiences at the right time.
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ThinData's Email Marketing Best Practices

By : ThinData Inc.

Published Date: Jan 29, 2009

ThinData’s Email Marketing Best Practices is an exclusive collection of proven strategic and tactical techniques that span all industries to help you cost-effectively achieve your marketing goals.
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Email Marketing: Equipped to Handle Adversity

Published Date: Dec 12, 2008

Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
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5 Strategies to Engage Users When Mail Clients Suppress Images

Seven Dirty Words You Can't Say In Subject Lines (Plus 100 Others You Probably Shouldn't Use Either)

Published Date: Dec 12, 2008

The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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Published Date: Dec 12, 2008

If you’ve ever heard George Carlin’s famous “Seven Dirty Words” you can’t say on TV, you can safely avoid using all seven in your subject lines – they will definitely get you blocked. Here is a list of 100 more that you should avoid using as well. Top 100 words NOT to use in your subject lines.
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Guidelines for Effective Email Creative