Home >
> Rich Media |
 |
|
|
|
Rich Media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, Flash, and special effects. |
 |
|
Results 1 - 24 of 24 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Save time. Lower costs. Using Web conferences. |
|
|
The economic crisis has ushered in stormy days. Sales have collapsed, production lines are idled, and employees are being laid off. There is no doubt about it: companies must find ways to save money.
Business travel is one area where they are cutting back. The November 2008 issue of the German business travel magazine DMM reported on a survey conducted by the National Business Travel Association in the United States. Three-quarters of travel managers who participated in the survey agreed that video and Web conferences are increasingly replacing business travel because of its potential to save money.
Download Now
|
 |
|
|
|
The Short Code Marketing Opportunity |
| By : Neustar |
Published Date: Aug 17, 2009 |
|
The Biden announcement over texting is a highly visible example of short code marketing—marketing messages sent over text message through a Common Short Code (CSC), or short code. A short code is essentially an abbreviated phone number used for text (SMS) and multimedia (MMS) messaging. Today, short codes are used not just for marketing vice presidential candidates but for marketing TV shows, cars, soda, deodorant and dozens of other goods and services.
Download Now
|
 |
|
|
|
Online meetings as alternative to business travel |
|
|
Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
Download Now
|
|
|
|
|
Email Marketing Goes Social |
|
|
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
|
 |
|
|
|
|
|
Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape |
|
|
Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
Download Now
|
 |
|
|
|
|
|
The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
|
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Download Now
|
 |
|
|
|
|
|
The Mobile Advertising Opportunity: 10 Times Better Results than Online |
| By : AdMob |
Published Date: Jul 20, 2009 |
|
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Download Now
|
 |
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
 |
|
|
|
How Smart Brands are Beating Recession with DRTV |
|
|
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Download Now
|
 |
|
|
|
How to maximize conversions for digital campaigns at minimal cost |
|
|
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Download Now
|
 |
|
|
|
|
|
Boosting B2B Marketing Results with Online Video |
|
|
With the growth of online video, B2B marketers are using video as part of their inbound and outbound marketing strategies — from SEO to banner advertising — improving overall results and increasing returns from their marketing investments. Learn proven approaches and practical examples of the ways B2B Marketers can grown their business through the effective use of online video in both inbound and outbound marketing initiatives.
Download Now
|
 |
|
|
|
5 Strategies to Engage Users When Mail Clients Suppress Images |
|
|
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
Download Now
|
 |
|
|
|
B2B Marketing with Video: Driving ROI from Awareness to Advocacy |
|
|
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Download Now
|
|
|
|
|
ROI Accelerator for Marketers: Testing Your Way to Improved ROI |
| By : Lyris |
Published Date: Nov 11, 2008 |
|
With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
Download Now
|
 |
|
|
|
How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience |
|
|
Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
Download Now
|
 |
|
|
|
What's Enterprise Video? |
| By : Qumu Inc |
Published Date: Apr 14, 2009 |
|
Enterprise Video is defined by the deployment of software and hardware that enables one-to-one, one-to-many, and many-to-many communication using video in a reliable, scalable, and secure way. A fully realized Enterprise Video solution deploys the power of streaming video to combine the video technologies found in collaboration tools, video teleconferencing, and webcasting into an environment where the video assets and related rich media are managed through their life cycle - live, re-broadcast, on-demand, archived.
Download Now
|
 |
|
|
|
YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity |
| By : Qumu Inc |
Published Date: Apr 14, 2009 |
|
The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend. But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
Download Now
|
|
|
|
|
|
|
Fundamentals of Marketing Through Games |
|
|
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
Download Now
|
 |
|
|
|
The Infinitely Complex Online Sale |
| By : [x+1] |
Published Date: Jan 24, 2007 |
|
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
Download Now
|
![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
|
|
| |
|
|
|
Results 1 - 24 of 24 matches |
Sort Results By : Published Date | Title | Company name |
|
 |
|
RSS
