Whitepapers - DMNews

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

Search the Library

Home > Ad Serving > Graphical/CPM


CPM stands for Cost Per Mille or cost ‰. In Latin mille means thousand, therefore, CPM means cost per thousand. CPM is a commonly used measurement in advertising. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM).

Results 1 - 2 of 2 matches

Sort Results By : Published Date | Title | Company name

Search Ads + Banner Ads: A Powerful One-Two Punch

By : AdReady

Published Date: Aug 27, 2009

This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
Download Now

The Infinitely Complex Online Sale

By : [x+1]

Published Date: Jan 24, 2007

Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
Download Now