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Ad Serving

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.

Results 1 - 25 of 51 matches Sort Results By : Published Date | Title | Company name
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget
By : Unica Corporation Published Date: May 19, 2009
Justifying and managing the marketing budget has long been a battle for marketers.  Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time.  This paper covers the radical changes impacting the budgeting process and the many challenges created.  Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
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Unica Corporation
Marketing Communications with a Return on Human Capital
By : Unica Corporation Published Date: May 15, 2009
Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
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Unica Corporation
Learn to Drive Down Costs, Lay Ground-work for Economic Upturn
By : Unica Corporation Published Date: May 13, 2009
Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements.  As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
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Unica Corporation
Achieving Marketing Management Excellence
By : Unica Corporation Published Date: May 12, 2009
Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
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Unica Corporation
How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience
By : dna13 Inc. Published Date: May 08, 2009
Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
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dna13 Inc.
Getting Marketing Online with Digital Editions
By : Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Zmags, Corp.
Recessionary Marketing: Automation Makes It Click
By : Silverpop Engage B2B Published Date: Apr 30, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Silverpop Engage B2B
Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges
By : Pitney Bowes Published Date: Apr 16, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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Pitney Bowes
Cooperative Marketing Best Practices 2008
By : Pitney Bowes Published Date: Jan 07, 2009
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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Pitney Bowes
Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
By : SPSS, Inc. Published Date: May 27, 2008
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
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SPSS, Inc.
Survey Tips To Maximize ROI From Your Data
By : SPSS, Inc. Published Date: Apr 18, 2008
If you are currently involved in survey research, then you need to read this report now!
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SPSS, Inc.
YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity
By : Qumu Inc Published Date: Apr 13, 2009
The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend.  But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
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Qumu Inc
What's Enterprise Video?
By : Qumu Inc Published Date: Apr 02, 2009
Enterprise Video is defined by the deployment of software and hardware that enables one-to-one, one-to-many, and many-to-many communication using video in a reliable, scalable, and secure way.  A fully realized Enterprise Video solution deploys the power of streaming video to combine the video technologies found in collaboration tools, video teleconferencing, and webcasting into an environment where the video assets and related rich media are managed through their life cycle - live, re-broadcast, on-demand, archived.
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Qumu Inc
Abducted by Aliens!: And Other Reasons People Unsubscribe
By : SubscriberMail Published Date: Mar 17, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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SubscriberMail
Press Release Wire Services: Choosing the Best One for Your Business
By : Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Looking for Some Sales Advice? Check Out CanDoGo
By : Genius Inc Published Date: Dec 22, 2008
Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.  First up, how to sell faster.
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Genius Inc
Marketing Productivity Redefined
By : Aprimo Published Date: Dec 20, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.

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Aprimo
Best Practice Implementation of Content Management Systems
By : Alterian Inc Published Date: Dec 17, 2008
In the quest to create the ‘ultimate ECM system’, some software vendors have lost sight of the need for usability. So it is no surprise that the chief obstacle to ECM success, as highlighted by the research paper, is resistance by would-be users. Fifty seven per cent of public sector organizations questioned, saw this as the key obstacle to implementation success.
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Alterian Inc
How to Make Marketing Integration a Whole Lot Easier
By : Alterian Inc Published Date: Dec 10, 2008
Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.  It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Alterian Inc
Marketing's New 5Ps: Turning What You Know Inside Out?
By : Alterian Inc Published Date: Dec 10, 2008
Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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Alterian Inc
The Market Services Provider: A Marketer's Most Strategic Hire
By : Alterian Inc Published Date: Dec 10, 2008
Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.
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Alterian Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 10, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
Mastering the Customer Experience
By : Alterian Inc Published Date: Nov 24, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
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Alterian Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Nov 24, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
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Alterian Inc
The High-Stakes World of E-Marketing
By : Alterian Inc Published Date: Nov 24, 2008
When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.
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Alterian Inc
 
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