 |
|
Results 1 - 25 of 54 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Evaluating Digital Marketing Systems: Criteria to Consider |
|
|
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
Download Now
|
 |
|
|
|
|
|
Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message |
|
|
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
Download Now
|
 |
|
|
|
|
|
Agency Coordination for Integrated Marketing Campaigns |
|
|
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
Download Now
|
|
|
|
|
|
|
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget |
|
|
Justifying and managing the marketing budget has long been a battle for marketers. Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time. This paper covers the radical changes impacting the budgeting process and the many challenges created. Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
Download Now
|
 |
|
|
|
Recessionary Marketing: Automation Makes It Click |
|
|
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
|
 |
|
|
|
Marketing Communications with a Return on Human Capital |
|
|
Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.
Download Now
|
|
|
|
|
10 Steps to a Successful CRM Implementation |
|
|
CRM has proven its ability to enhance business performance time and time again. However, the path to effective implementation is not always easy & complexities often arise as a result of trying to align an entire company behind the concept.
Download Now
|
 |
|
|
|
Learn what a Hosted CRM system can do for you |
|
|
Today’s Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Download Now
|
|
|
|
|
Learn to Drive Down Costs, Lay Ground-work for Economic Upturn |
|
|
Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements. As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
Download Now
|
|
|
|
|
Achieving Marketing Management Excellence |
|
|
Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
Download Now
|
|
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
 |
|
|
|
|
|
How Smart Brands are Beating Recession with DRTV |
|
|
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Download Now
|
 |
|
|
|
How to maximize conversions for digital campaigns at minimal cost |
|
|
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Download Now
|
 |
|
|
|
|
|
|
|
Building Instant Networks to Grow Your Media Business |
|
|
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Download Now
|
 |
|
|
|
Your First Webinar: Understanding What's Involved |
| By : Arkadin |
Published Date: Feb 27, 2009 |
|
This webinar will take you through the steps that will help you create your own personal webinars for your clients/target audiences. It goes through step by step on how to affectively get your content across to the audience that you need to reach. If you have ever had questions on how to create your very own webinar, this is a must see!
Download Now
|
 |
|
|
|
Improving Your Online Presentation Skills |
| By : Arkadin |
Published Date: Feb 27, 2009 |
|
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
Download Now
|
|
|
|
|
Staying Ahead of the Changing Media Landscape |
|
|
Rapid media changes make it challenging for PR professionals to keep up. Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
Download Now
|
 |
|
|
|
Cooperative Marketing Best Practices 2008 |
|
|
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Download Now
|
 |
|
|
|
Grow your Revenue through Integrated eMarketing Campaigns |
| By : Ensight |
Published Date: Dec 03, 2008 |
|
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 54 matches |
Sort Results By : Published Date | Title | Company name |
RSS
