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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.

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Optimizing Marketing and Sales Lead Management with Marketing Automation

By : Marketo

Published Date: Sep 19, 2008

This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Hitwise U.S. News and Media Report

By : Hitwise

Published Date: Apr 30, 2007

This report provides an overview of the News and Media Landscape in the U.S., and the impact of Web 2.0.
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How to Convert Eyeballs to Sales with Online Display Advertising

By : AdReady

Published Date: Oct 29, 2007

Consumers today spend 95% of their time Online on sites that feature display ads. This white paper gives you 10 tried-and-true how-to’s and helpful insights that go into the making of a top performing online display ad campaign.
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The Infinitely Complex Online Sale

By : [x+1]

Published Date: May 01, 2006

Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.

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