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Lead Generation

Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Results 1 - 25 of 89 matches Sort Results By : Published Date | Title | Company name
Salesforce CRM Mobile Implementation Guide
By : Salesforce.com Published Date: Oct 22, 2009
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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Salesforce.com
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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Salesforce.com
Seven Domains of Successful SaaS Enterprise Deployments
By : Salesforce.com Published Date: Oct 22, 2009
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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Salesforce.com
The 7 Keys to Mobile CRM Success
By : Salesforce.com Published Date: Oct 22, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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Salesforce.com
The CRM Champion's Guide to Adoption
By : Salesforce.com Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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Salesforce.com
Common Short Codes: The Time Is Now for Mobile Marketing and Outreach
By : Neustar Published Date: Aug 17, 2009
Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "third screen" in most people’s lives and one that they are rarely without. For hundreds of millions of people in the developing world, the cell phone represents the "only screen" in their lives and makes these new audiences easily and individually reachable for the first time. Today, cell phones represent the most personal and intimate way to communicate with individuals.
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Neustar
Improving Lead Quality in B2B Search Marketing
By : Business.com Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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Business.com
10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide
By : Business.com Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
Unlocking the B2B Web Analytics 'Black Box'
By : Business.com Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
Lead Generation Webinar-on-Demand - Lead Generation for the Complex Sale
By : eMedia Published Date: Oct 27, 2009
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale.
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eMedia
How to Demonstrate the Value of Social Media to Your Boss - Free Webinar with Chris Brogan
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to convince your boss the value of social media and how to implement it for your business. Duration: 1 Hour Who is this for? Marketing professionals and business owners. No technical experience required.
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HubSpot, Inc.
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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HubSpot, Inc.
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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HubSpot, Inc.
How to Create A Sales & Marketing Love Affair Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business.
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HubSpot, Inc.
How to Manage Brand in Social Media Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
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HubSpot, Inc.
How to Use SEO, Blogs, and Social Media to Get Found Online
By : HubSpot, Inc. Published Date: Oct 09, 2009
Learn how to use inbound Internet marketing techniques to generate more inbound leads. Duration: 1 Hour
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HubSpot, Inc.
ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet
By : eGrabber Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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eGrabber
Energize B2B Marketing with Customer Behavior Analytics
By : Quantivo Corporation Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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Quantivo Corporation
Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate
By : HubSpot, Inc. Published Date: Aug 26, 2009
No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch.
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HubSpot, Inc.
How to Use Social Media for Lead Generation
By : HubSpot, Inc. Published Date: Aug 26, 2009
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business.
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HubSpot, Inc.
Marketing Detox: How to Get Off Google AdWords PPC Crack
By : HubSpot, Inc. Published Date: Aug 26, 2009
Break Google AdWords Addiction. Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their website.
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HubSpot, Inc.
How to Use Twitter for Marketing & PR
By : HubSpot, Inc. Published Date: Aug 26, 2009
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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HubSpot, Inc.
5 Social Media Marketing Best Practices for Marketers of Technology Products
By : ToolBox Published Date: Aug 12, 2009
If you market IT products and services, learn how to build a winning IT focused social media marketing plan based on best practices and lessons learned from leading IT advertisers. In this white paper, Toolbox For IT leverages over a decade of experience to provide you with detailed advice on setting the right objectives, building a roadmap to engagement with your target technology audiences, listening to and creating value for users, and more. Whether you are seeking to create a new strategy or tweak an existing one, this white paper will offer a foundation that will help you achieve IT focused social media marketing success. Download this free white paper today!
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ToolBox
Action Guide to Lead Management Success
By : Right On Interactive Published Date: Jul 24, 2009
Want to squeeze more out of your existing leads?  This report is a primer for marketers to increase sales conversions at a lower cost.  Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database.  To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.
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Right On Interactive
Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline
By : Bulldog Solutions Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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Bulldog Solutions
 
Results 1 - 25 of 89 matches Sort Results By : Published Date | Title | Company name
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