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Lead Generation

Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Results 1 - 25 of 72 matches Sort Results By : Published Date | Title | Company name
B2B Technology Collateral Survey: How do IT Purchasers Use Collateral in Making Purchasing Decisions
By : eMedia Published Date: Jun 22, 2009
This information packed report for marketers of technology and IT products surveys technology buyers and influencers within U.S. companies. The report reveals critical data on technology purchasers use of marketing collateral to make their buying decisions.  Learn more today!

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eMedia
How to Generate Leads for Small Business
By : HubSpot, Inc. Published Date: May 18, 2009
Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. This free webinar will cover all the basics of search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads online for your business.
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HubSpot, Inc.
How to Use Social Media to Attract More Customers
By : HubSpot, Inc. Published Date: May 18, 2009
Businesses now have the power to leverage the Internet - search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.

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HubSpot, Inc.
Marketing in a Recession
By : HubSpot, Inc. Published Date: May 18, 2009
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.

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HubSpot, Inc.
Measuring Inbound Marketing 101
By : HubSpot, Inc. Published Date: May 18, 2009
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.

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HubSpot, Inc.
How to Do a Website Redesign for Lead Generation and Marketing Results
By : HubSpot, Inc. Published Date: May 18, 2009
A business' website is probably their most important asset, and year-round companies are embarking on website redesign projects to "improve" their websites. However, in order to get the most out of a website redesign, companies must construct their website in the context of a larger internet marketing strategy. View this free video presentation to learn how to do a website redesign to maximize your marketing and lead generation results.

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HubSpot, Inc.
Video Webinar: Using online video to strengthen your relationship with your online community
By : PermissionTV Published Date: May 04, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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PermissionTV
Unlocking the B2B Web Analytics 'Black Box'
By : Business.com Published Date: Mar 20, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
The 57-Point Checklist to Hiring the Right Search Agency
By : Engine Ready Published Date: Mar 10, 2009
Are you thinking about outsourcing your search marketing and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right agency.
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Engine Ready
B2B Search Marketing Strategy Guide: Advice From the Pros
By : Business.com Published Date: Mar 02, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
How Do You Score? Silverpop Benchmark Study of Lead-Management Practices
By : Silverpop Engage B2B Published Date: Feb 12, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!

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Silverpop Engage B2B
B2B Engagement Marketing: It's Not All About You Anymore
By : Silverpop Engage B2B Published Date: Feb 12, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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Silverpop Engage B2B
Improving Lead Quality in B2B Search Marketing
By : Business.com Published Date: Nov 07, 2008
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!

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Business.com
Which CMS Is Right For Me? A guide to evaluating the various CMS options
By : CrownPeak Published Date: Aug 28, 2008
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!

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CrownPeak
Solutions to the Demise of Directory Assistance Data
By : Amacai Published Date: Jul 25, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

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Amacai
The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
By : SPSS, Inc. Published Date: May 08, 2008
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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SPSS, Inc.
Guide to evaluating, implementing & deploying content management systems
By : CrownPeak Published Date: Mar 11, 2008
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!

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CrownPeak
Growing Your List Organically
By : Bronto Published Date: Jan 22, 2008
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Bronto
Five Tips to Optimize Your DRTV Media Right Now
By : Northern Lights Direct Response Published Date: Nov 10, 2008
All systems are go for your new DRTV campaign but, regrettably, response rates are lower than expected. Before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI.
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Northern Lights Direct Response
Managing Your Contacts: The Business of Personal Relationships
By : BatchBlue Software Published Date: Mar 26, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.

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BatchBlue Software
The Marketing Imperative for 2009: Build a killer lead nurturing program
By : TailoredMail Published Date: Jan 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!

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TailoredMail
How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
By : CDI Published Date: Dec 01, 2008
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
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CDI
10 White Paper Marketing Tips by Larry Chase
By : eMedia Published Date: Sep 19, 2008
White papers are one of the most popular and productive tools for Information Technology marketers to generate B2B sales leads. emedia is proud to offer 10 White Paper Marketing Tips—a white paper on white papers from Larry Chase. Larry has published Web Digest for Marketers since 1994; he has truly pioneered techniques that work well for B2B Lead Generation. Learn more today!

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eMedia
Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools
By : Demand Metric Published Date: Aug 21, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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Demand Metric
5 Questions to Ask When Choosing a Lead Generation Vendor
By : eMedia Published Date: May 28, 2008
How do successful Information Technology marketing organizations get through an uncertain period? According to BtoB Magazine, by bringing in consistent numbers of quality sales leads. emedia is offering a free, vendor-agnostic white paper:  "5 Questions to Ask When Choosing a Lead Generation Vendor". If you sell high-value information technology products and services, these key tips will help you. Learn more today!

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eMedia
 
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