 |
|
Results 1 - 25 of 36 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
|
|
|
|
US Interactive Marketing Forecast, 2009-2014 (Forrester Research) |
| By : Aprimo |
Published Date: Jan 20, 2010 |
|
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
Download Now
|
 |
|
|
|
Get Them Talking: How Growing Participation Chains Will Grow Sales |
|
|
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
Download Now
|
 |
|
|
|
Sales Intelligence: The Secret to Sales Nirvana |
|
|
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
Download Now
|
 |
|
|
|
2010 Digital Marketer: Benchmark and Trend Report |
| By : Hitwise |
Published Date: Mar 04, 2010 |
|
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
Download Now
|
 |
|
|
|
Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud |
| By : Gomez |
Published Date: Mar 03, 2010 |
|
Any business considering cloud computing to support its customer-facing Web applications must
look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact
the end-user experience. This whitepaper addresses the Web experience challenges companies
must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
Download Now
|
 |
|
|
|
It's Not Just About Leads: Sell More by Speaking Your Customer's Language |
| By : Jigsaw |
Published Date: Feb 26, 2010 |
|
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language?
No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
Download Now
|
 |
|
|
|
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder |
|
|
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
Download Now
|
 |
|
|
|
Call Tracking Simplified |
|
|
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
Download Now
|
 |
|
|
|
How to leverage online video in your social media channels |
|
|
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Download Now
|
 |
|
|
|
|
|
Live Forrester Webcast with Stephen Powers on Tuesday 1/26 at 11am PT - Web 2.0 content management |
|
|
Register for this live online webinar on 1/26 at 11am Pacific Time to hear Stephen Powers, Senior Analyst at Forrester, speak on how to achieve marketing success with Web 2.0 content management strategies. Learn how to increase returns on investment from the Web; be an agile marketer and respond quickly to changing market needs; optimize your online channel to increase revenue and leverage new Web 2.0-oriented content management solution to drive greater agility and enhanced results in your online channel.
Download Now
|
 |
|
|
|
Maximize Google Rankings - SEO Tactics, Tools and More |
|
|
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
Download Now
|
 |
|
|
|
|
|
5 Secrets to Winning at Direct Marketing |
|
|
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
Download Now
|
 |
|
|
|
|
|
|
|
A Solution to Poor IT and HR Lead Quality |
|
|
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
How to Use Twitter for Marketing & PR |
|
|
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
Download Now
|
 |
|
|
|
Advertising: The Lines Are Blurred |
| By : VMS |
Published Date: Aug 11, 2009 |
|
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 36 matches |
Sort Results By : Published Date | Title | Company name |
RSS