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Results 1 - 25 of 82 matches |
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IBM Storage Management for SMBs: Data Protection on a Mom-and-Pop Budget |
| By : IBM |
Published Date: Mar 10, 2009 |
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The average SMB has most of the same data protection needs as its larger competitors. But most SMBs can't afford a trained staff assigned specifically to storage management and protection. As a result, when they buy storage management software they look for solutions that are both less expensive and easier to use than traditional products.
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How to Overcome Marketing Operations Challenges |
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Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!
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Learn to Drive Down Costs, Lay Ground-work for Economic Upturn |
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Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements. As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
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Achieving Marketing Management Excellence |
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Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
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Learn how to manage growth of product brands & efficiently manage multiple marketing projects |
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Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel manages the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.
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Getting Marketing Online with Digital Editions |
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Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Recessionary Marketing: Automation Makes It Click |
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Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success |
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In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Unlocking the B2B Web Analytics 'Black Box' |
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At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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How Do You Score? Silverpop Benchmark Study of Lead-Management Practices |
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What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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Cooperative Marketing Best Practices 2008 |
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This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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Solutions to the Demise of Directory Assistance Data |
| By : Amacai |
Published Date: Jul 25, 2008 |
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Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers |
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The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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Managing Your Contacts: The Business of Personal Relationships |
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Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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The Marketing Imperative for 2009: Build a killer lead nurturing program |
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In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
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Press Release Wire Services: Choosing the Best One for Your Business |
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When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Making the Most of Email’s Increasing Importance to Your B-to-B Marketing |
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In a BtoB special report that looks into companies' marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list. They reason is simple; email is both affordable and effective. To get the most out of your email marketing efforts here’s a few tips...learn more today!
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Looking for Some Sales Advice? Check Out CanDoGo |
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Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting. First up, how to sell faster.
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Results 1 - 25 of 82 matches |
Sort Results By : Published Date | Title | Company name |
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